Get out. Go urban.
A reimagined vision built on a powerful mix of food, fashion and wellness.
The CREC team leveraging its collaborative synergies and deep retail relationships, envisioned and executed on a strategic concept successfully repositioning the center as vibrant, urban, and diverse. An every day, close to home lifestyle center to meet, eat, drink, shop, dine and exercise.
Tenants now include Pubbelly Sushi, Orangetheory Fitness, Barley American Brasserie, Ghee Indian Kitchen, Harry’s Pizza, Corpo Yoga, Panera Bread, Men’s Wearhouse, Nanndi Frozen Cream, West Elm and Verizon among others.
Blended, not bland.
Offering a fresh, inventive vision the team executed on its leasing strategy, focusing on a sharply targeted mix of local, regional and national operators – from marquee chef headlined bistros to wellness venues of fitness and yoga.
Additionally, significant capital improvements were employed to common areas and features to signage and wayfinding (allowing for easy visitor access to underground parking) to the introduction of a valet service.
Within 2 years, CREC’s smartly conceived strategy resulted in the transformation of Downtown Dadeland from a distressed asset into a vibrant first-class niche neighborhood destination center.
The southwest corner of Kendall Drive and US 1. This 127,000 sq. ft. mixed-use center is situated in a desirable retail corridor, directly across from the dominant Dadeland Mall (Saks, Nordstrom, Macy’s) and the high income neighborhoods of Pinecrest, Coconut Grove, Coral Gables and South Miami.
Despite a strong location and immediate proximity to neighboring residential, office, retail and hotel, this mixed-use center suffered from a dull and dated appearance, attracted a marginal tenant roster, had a vacancy rate of approximately 70% and a history of underperformance, bankruptcy and receivership.