Posts Tagged : Carol Brooks

Three Ways To Overcome Self-Imposed Career Limitations
Don’t let the naysayers stop you from achieving your dream, says Carol Greenberg Brooks.

Carol Greenberg Brooks, co-founder and president of CREC, a commercial real estate firm in Florida, started the company nearly 30 years ago with her best friend, Warren Weiser. “I knew less than zero about real estate,” she says. Brooks had just graduated from the University of Miami and was deciding what to do next when Weiser asked her to help lease two large commercial properties, Continental Plaza and Grand Bay Plaza. “I fell in love with transactions, negotiating and selling a dream to people,” she says.

Brooks helped start a company in the very male-dominated real estate industry and has never looked back. “It never occurred to me that being in a man’s world would be a difficult thing to do,” she says, in part because her father introduced her to accomplished and successful women when she was growing and in part because she has a third-degree black belt in karate.

We all have fictional notions of who we are that limit what we can achieve, Brooks says. “ Recognize that you can’t be whoever you want to be but you can be yourself ,” she says. For instance, Brooks admits she will never be a linebacker or a rock star but she was able to obtain a third-degree black belt. Whatever path you choose, there will be obstacles along the way, she says, but if you’re doing something that really matters to you, then those obstacles won’t have the power to limit you.

Here Brooks offers three ways to overcome self-imposed limitations.

Find your authentic self

Think back to any point in your life when you felt the most peaceful, the happiest and most inspired and you will see a pattern. One way to figure out what is limiting you, Brooks says, is to spend some time in quiet reflection. “When you’re having a million thoughts at once and are stressed, that’s never the time to say to yourself, ‘That’s a brilliant idea,’ ” Brooks says. Our best ideas tend to happen in a place that is still and quiet.

There’s no substitute for hard work

“Whatever you decide you want to be, you have to practice, practice, practice,” Brooks says. When Brooks decided she wanted to become a black belt, she practiced six days a week for more than 15 years. “It was hard and scary but I never saw that as a limitation,” she says. “If it hadn’t been authentic as to who I am, I would never had endured the training. I would have seen a million limitation.”

Listen to your own voice

Once you know what you’re meant to do, drown out the naysayers with your own voice. “If your vision is authentic, you won’t be deterred by what people say,” she says. “If I had listened to all the reasons I couldn’t have a real estate company or be a black belt, I wouldn’t have endured.”

CREC Tapped To Exclusively Lease 43,000 SF Of Retail Space For Luxury Mixed-Use Development In Downtown Miami

May 16th, 2017

CREC has been appointed the exclusive leasing agent for 43,301 square feet of prime retail space of the luxury mixed-used development Vizcayne, located at 200 Biscayne Boulevard, in the heart of downtown Miami.

Vizcayne is situated within walking to distance to the American Airlines Arena, in a dense urban area with a strong population of businesses and growing residential base. Comprised of 849 condominium units in two residential towers, the development’s retail space provides everyday conveniences and services that appeal to the surrounding demographic.

Current ground-floor tenants include Orangetheory Fitness, CVS, Smoothie King, Zona Fresca, and The Learning Experience, with available retail space between 2,875 and 13,047 square feet. Additionally, Vizcayne offers a 126-space parking deck and abundant street parking along Biscayne Boulevard and adjacent side streets.

CREC Vice President Rafael Romero, CCIM and Senior Leasing Associate Ariel Bernstein will oversee leasing and marketing of the project.

“Vizcayne’s retail component provides a unique opportunity to attract lifestyle tenants that complement the neighborhood’s thriving residential base, as well as the bustling business community,” said Romero. “We are carefully selecting a retail mix that heightens the amenities of the luxury mixed-use development, while remaining conscious of drawing retailers that deliver a sense of ease to those who regularly frequent the area.”

Strategically located on Biscayne Boulevard, Vizcayne is across from Bayside Marketplace and Bayfront Park. Developed by Cabi Developers, the projected was designed by Fullerton-Diaz Architects, Inc. and completed in 2008.

“We are excited to add another luxury mixed-use project to our portfolio, and look forward to curating a lifestyle retail mix that brings great value to Vizcayne and Downtown Miami’s thriving pedestrian market,” added CREC President and Co-Founder Carol Greenberg Brooks.

CREC Tapped to Manage, Lease Miami Office Building

April 5th, 2017

CREC has been selected as the exclusive leasing agent and will be managing the office asset for Park Centre Boulevard in Miami Gardens.

The ‘Class A’ office building was acquired for $8.5 million in February by 1111 PCB Holdings, LLC.

Located at 1111 Park Centre Boulevard, the property offers 56,634 square feet of office space amidst four stories. The building is currently 92-percent occupied, with 5,162 square feet of rentable space available. CREC Senior Leasing Associates Katie Fernandez-Espinosa and Teri Jarp will oversee leasing.

“We are excited to be collaborating with the new ownership team for Park Centre Boulevard to bring this asset to full occupancy,” said CREC Co-founder and President Carol Brooks. “The property is currently home to a strong mix of professional tenants, including law offices, medical companies and government agencies, seeking convenient workspaces in proximity to major thoroughfares. The location, coupled with the building’s on-site amenities, will serve as a strong draw for our network.”

Park Centre is  situated west of the Golden Glades Interchange.

Pollo Tropical spreads its wings to new HQ near Miami airport

Pollo Tropical spreads its wings to new HQ near Miami airport

Fast-casual chicken restaurant group reduced its footprint from 17,000 sf to 10,000 sf
March 03, 2017 12:45PM
By Katherine Kallergis

Pollo Tropical office (Credit: Gigi Alvarez) Inset: CREC’s Carol Brooks and Glenn Rozansky, vice president of real estate for Pollo Tropical

After nearly 20 years spent in fragmented office space in Dadeland and a test kitchen in Doral, Pollo Tropical has moved into a newly built-out space near Miami International Airport. 

Pollo Tropical, a subsidiary of Fiesta Restaurant Group, is leasing a 10,000-square-foot building at 7255 Corporate Center Drive, Carol Brooks told The Real Deal. Brooks, president and co-founder of CREC, represented Pollo Tropical in the lease along with senior leasing associate Katie Fernandez-Espinosa. Diana Parker, CBRE senior vice president, represented the Landing at MIA.

The new regional headquarters for Pollo Tropical includes an open floor plan of offices and conference space surrounding a roughly 1,100-square-foot test kitchen. The company went from leasing about 17,000 square feet on noncontiguous floors in an older building in the Dadeland area, plus a test kitchen in Doral, to a smaller and centralized space.

“They had grown over decades into a space that was no longer efficient and it didn’t accommodate their culture. They wanted to consolidate offices, their training facility and test kitchen under one roof with ease of access, abundant onsite parking and onsite amenities,” Brooks told TRD. “Those requirements – the parking and test kitchen – were inherently limited and that pushed us geographically.”

The building is within the Landing at MIA office park, which recently underwent a $17 million renovation, according to a press release. Records show SPUS7 Miami ACC Land LP owns the 50-acre complex. The limited partnership, which is controlled by CBRE Global Investors principal Claudia Walraven, paid $129.25 million for the office community in 2014.

Brooks declined to provide terms of the lease, including rents, but said that in general rents are lower in the Dadeland submarket, and that it’s difficult to compare rent within the airport submarket because of the kitchen and training facilities.

The popular fast-casual chicken restaurant chain added skylights to the building as part of the extensive build-out. Gigi Alvarez of G. Alvarez Studio designed the new headquarters.

“It’s so cool. We really talked a lot about culture; food is what they do, so the kitchen now is exposed to the central work area. Everybody has a view,” she said.

CREC Stays Independent as Consolidation Rules in South Florida.

Carla Vianna, Daily Business Review
December 9, 2016

Carol Brooks co-founded CREC in 1989

Carol Brooks co-founded CREC in 1989

National brokerages have cast ambitious eyes upon CREC, but the homegrown commercial real estate company has rejected several offers from big-name competitors.

Numerous South Florida firms such as CREC have held onto their stand-alone structures despite a wave of consolidations sweeping through the industry.

“The independent firm — our firm — we have the opportunity to be truly entrepreneurial, to be nimble, to shift very quickly, to forecast trends and respond to the dynamics in the marketplace,” said Carol Brooks, who co-founded CREC in 1989.

The Coral Gables-based company has grown to offer a wide spectrum of services, including asset and property management, tenant representation, construction management and creative workout solutions. With additional offices in Fort Lauderdale and Orlando, CREC’s leasing and management portfolio is projected to close the year at 13.5 million square feet, up 18 percent from 2014.

Brooks attributes the growth to the company’s institutional infrastructure combined with an entrepreneurial spirit.

She said CREC is modeled after a law firm. The company brings in top performers as shareholders and gives employees investment opportunities in its real estate deals.

“Everybody’s success is intertwined,” Brooks said.

The Keyes Realty Co., like CREC, has also remained independent despite offers from national rivals.

Keyes, which is active in both commercial and residential markets, chose an alternative route to boost its market share. The company joined forces this year with Palm Beach Gardens-based Illustrated Properties, another independently run company that focuses on golf and high-end waterfront homes.

Mike Pappas, president and CEO of Keyes, said the merger allows them to leverage shared resources, specifically technology. The two companies continue to operate under their existing brand names and maintained their management teams and employees after the merger.

“We believe that we are partnering with our associates,” Pappas said. “In fact we celebrate collective independence. We’re independent, and our associates are independent. We allow them flexibility and freedom in our model that lets them do business the way they want to do it, whereas the corporate model is more structured and rule-oriented.”

A number of real estate companies, however, have opted for corporate ownership over the past two years.

Taylor & Mathis of Florida LLC sold to Cushman & Wakefield in August. Cushman also acquired Miami-based property manager Gibson Realty Group last April. The deals followed a $2 billion merger with Chicago-based DTZ, which significantly boosted Cushman’s national footprint.

The mandate after the DTZ merger was to “really grow the company and increase our market share,” said Larry Richey, a managing principal who leads the company’s Florida operations.

Cushman has since added over 300 people in Florida, two-thirds in South Florida.

The company competed against other brokerages for its South Florida acquisitions, Richey said.

Last year, Colliers International Group Inc. took over Miami-based Pointe Group Advisors LLC to strengthen the global company’s services in the region.

JLL went on to acquire Cresa South Florida, which focuses on tenant representation, for similar reasons.

Avison Young expanded its footprint two years ago when it purchased Abood Wood-Fay Real Estate Group LLC, a commercial brokerage and property management company that used to operate as Colliers International South Florida. Avison Young also purchased WG Compass Realty Cos. in West Palm Beach in 2013.

“It’s pretty phenomenal that that has not happened at CREC,” Brooks said.

When asked if CREC would always reject offers, co-founder and chairman Warren Weiser replied, “Always is a long time, but I don’t see us being anything but an independent firm.”

CREC Assigned To Lease 3 Institutional Office Properties Totaling More Than 500,000 SF

CREC has been appointed to lead leasing at three office properties in South Florida’s key office markets of Brickell and Coral Gables.

The office buildings become the latest addition to CREC’s portfolio, which includes more than 100 properties totaling 13 million square feet across the state’s major markets. As the commercial real estate industry continues to consolidate amongst national firms, CREC remains Florida’s premier independent full-service commercial real estate firm, with offices in Miami, Fort Lauderdale and Orlando.

“We are thrilled with this new assignment, which comes on the heels of two other significant leasing and management contracts for institutional partners, highlighting CREC’s ability to continue to thrive and differentiate in a market otherwise defined by consolidation within the national brokerage houses,” said Carol Brooks, President of CREC.

Steven Hurwitz, Partner, Doug Okun, Senior Vice President, and Katie Fernandez-Espinosa, Senior Leasing Associate, will lead the office leasing efforts.

“Our institutional clients enjoy our full-service platform, local market expertise and track record to provide a holistic approach to real estate services,” CREC’s Steven Hurwitz said. “We have a uniquely collaborative team approach among disciplines, enabling us to provide institutional quality service in an entrepreneurial setting.”

The newest CREC assignments include:

800 Brickell Avenue: Located in Miami’s Brickell Financial District, CREC will lead the leasing efforts at the 15-story office tower 800 Brickell Avenue that has more than 212,000 square feet of office space and is home to tenants such as TotalBank, StateTrust, Prudential Insurance and Anheuser-Busch Companies.

The Alhambra: Situated in the heart of the Coral Gables Business District, CREC will oversee the leasing of The Alhambra office property located at 2 Alhambra Plaza. The building has 221,000 square feet of rentable office space and a tenant roster that includes Disney, Crystal Lagoons, Campbell Sales and Gresham, Smith and Partners.

The Alhambra West: Just a few blocks east, CREC will also handle the leasing at The Alhambra West, an office building totaling 91,000 square feet at 95 Merrick Way. The office property is home to tenants such as Northwestern University, Starbucks, US Department of State, and Pipeline Workspaces.

Kopelowitz Ostrow Opens Gables Office

A Fort Lauderdale law firm has chosen Coral Gables for its first permanent Miami-Dade office.

Kopelowitz Ostrow Ferguson Weiselberg Gilbert signed a 5,000-square-foot lease at 2800 Ponce de Leon Blvd., a Class A office building anchored by Regions Bank. The firm will join others operating in the 28-story Regions Bank Tower, including Wicker Smith O’Hara McCoy & Ford and Breier Seif Silverman & Schermer.

The new location will be managed by veteran Miami lawyer Robert “Bobby” Gilbert, who became a name partner after joining the firm last fall. Gilbert left Grossman Roth to oversee and expand Kopelowitz Ostrow’s complex litigation and class action practice.

“By opening our office in Coral Gables, we’ll be able to continue building our team and providing the full range of services to our clients and co-counsel across South Florida,” he said in a statement.

The office will be home to eight of the firm’s 45 or so attorneys come August.

Carol Brooks, president of Coral Gables-based CREC, represented the firm in the lease transaction. No other details were released.

CREC Completes Office Leases Totaling 13,000 SF in Coral Gables, FL

Carol Brooks

Hemisphere Media Group expands its Coral Gables headquarters; Law firm Kopelowitz Ostrow Ferguson Weiselberg Gilbert opens its first permanent Miami-Dade County office.

The Coral Gables office market is getting an added boost thanks to the expansion of the only publicly-traded, pure-play US Hispanic tv/cable networks and content platform and a Broward law firm opening its first permanent office in Miami-Dade. Hemisphere Media Group, Inc. will relocate and expand its headquarters to 4000 Ponce de Leon Blvd., while new arrival Kopelowitz Ostrow Ferguson Weiselberg Gilbert will open its newest office at 2800 Ponce de Leon Boulevard. The two leases total a combined 13,000 square feet of Class A office space.

Carol Brooks, President of Coral Gables-based CREC, one of Florida’s largest commercial real estate services firms, represented Hemisphere and Kopelowitz Ostrow Ferguson Weiselberg Gilbert in the two transactions. William Holly of Patton Real Estate represented the owner of 4000 Ponce de Leon Blvd., CMC Group.

The leases come as new investment pours into the Coral Gables business district. A $21 million makeover of the neighborhood’s main retail thoroughfares, Miracle Mile and Giralda Avenue, is underway; more than 85 new restaurants have opened in the last five years; and over 1,500 residential units are expected to come online by 2020.

“The Gables is surging as new companies enter what has always been one of Miami’s most desirable submarkets and existing firms expand,” explains CREC President Carol Brooks, who advised both firms in their leases. “Our tenant representation team took the time to learn the needs of Hemisphere and Kopelowitz Ostrow Ferguson Weiselberg Gilbert, and then created a leasing strategy that will meet both firms’ current and future real estate requirements. The result will be new absorption for the Coral Gables office market.”

Hemisphere owns and operates five leading U.S. Hispanic cable networks, two Latin American cable networks, and the leading broadcast television network in Puerto Rico. The firm was located at 2000 Ponce de Leon Blvd., but recently decided to relocate to an 8,000-square-foot space with the goal of modernizing its space and establishing a defined headquarters that could accommodate its entire staff.

“As we have grown, we took on additional non-contiguous space and this move will put us all under one roof, so we can work more efficiently,” says Hemisphere President and CEO Alan J. Sokol. “After surveying the market with CREC, we concluded that 4000 Ponce was the right choice due to the building’s location and modern finishes. We couldn’t be happier with our new headquarters, and we’re thrilled that we’re remaining in Coral Gables.”

Kopelowitz Ostrow Ferguson Weiselberg Gilbert is a full-service South Florida law firm with approximately 45 lawyers that represent clients of all sizes, from entrepreneurs to large public companies. The firm’s main office is in Fort Lauderdale. The new Coral Gables location, which totals nearly 5,000 square feet, opens following the arrival last year of veteran Miami lawyer Bobby Gilbert, who is overseeing and expanding the firm’s complex litigation and class action practice.

“By opening our office in Coral Gables, we’ll be able to continue building our team and providing the full range of services to our clients and co-counsel across South Florida,” says Gilbert, who will manage the Coral Gables office.

About CREC

Founded in 1989 by Chairman Warren Weiser and President Carol Brooks, CREC (Continental Real Estate Companies) is one of Florida’s largest commercial real estate services firms, managing a portfolio of more than 100 office, retail and multifamily properties totaling 11.4 million square-feet. With offices throughout Florida, CREC specializes in asset and property management, leasing, tenant representation, construction management, development dispositions and finance, and creative workout solutions. For more information, visit  www.crec.com.

About Hemisphere Media Group, Inc.

Hemisphere Media Group, Inc. (NASDAQ:HMTV) is the only publicly traded pure-play U.S. media company targeting the high growth Spanish-language television and cable networks business in the U.S. and Latin America. Headquartered in Miami, Florida, Hemisphere owns and operates five leading U.S. Hispanic cable networks, two Latin American cable networks, and the leading broadcast television network in Puerto Rico. Hemisphere’s networks consist of: Cinelatino, the leading Spanish-language movie channel with over 16 million subscribers across the U.S., Latin America and Canada, including 4.5 million subscribers in the U.S. and 12.3 million subscribers in Latin America, featuring the largest selection of contemporary Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the Caribbean; WAPA, Puerto Rico’s leading broadcast television network with the highest primetime and full day ratings in Puerto Rico. Founded in 1954, WAPA produces more than 75 hours per week of top-rated news and entertainment programming; WAPA America, the leading cable network targeting Puerto Ricans and other Caribbean Hispanics living in the U.S., featuring the highly-rated news and entertainment programming produced by WAPA. WAPA America is distributed in the U.S. to 5.2 million subscribers; Pasiones, dedicated to showcasing the most popular telenovelas and drama series, distributed in the U.S. and Latin America. Pasiones has 4.4 million subscribers in the U.S. and 10.6 million subscribers in Latin America; Centroamerica TV, the leading network targeting Central Americans living in the U.S., the third-largest U.S. Hispanic group, featuring the most popular news, entertainment and soccer programming from Central America. Centroamerica TV is distributed in the U.S. to 4.0 million subscribers; and Television Dominicana, the leading network targeting Dominicans living in the U.S., featuring the most popular news, entertainment and baseball programming from the Dominican Republic. Television Dominicana is distributed in the U.S. to 3.0 million subscribers. For more information, visit  www.hemispheretv.com.

Invest Miami 2016 – Carol Brooks

This is an exciting time for Miami’s retail market, as national and international brands are expanding their presence, and new mixed-use developments, mega malls, and neighborhood centers will create new investment opportunities…

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Archives:
CEOs include yoga, spinning, swimming in their fitness routines

This week’s question: What do you do for exercise? As someone who works long hours, do you have any tips for staying motivated and healthy?
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I have a daily yoga and meditation practice. I also try and spin 2-3 days a week. I believe that committing to a “ healthy lifestyle” enhances both my work and personal life.
Carol Brooks, president and co-founder, CREC (Continental Real Estate Companies)
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